Responsible for end-to-end content creation / production for social media, including ideation, shooting, editing, graphic design, voiceover, etc
Manage social media & develop online marketing initiatives with holistic, innovative campaigns across digital programs/platforms, such as Instagram, Tiktok, to drive traffic, customer acquisition and conversion
Create, develop and execute growth marketing strategies to maximize sales & market share through integrated omni-channel marketing activities including offline / in-store marketing, digital marketing, PR, event marketing, partnership & collaboration, 3rd party platforms, marketplace, loyalty program, etc.
Build and manage all marketing & branding initiatives to develop brand awareness, optimal market positioning, customer loyalty, reputation, customer satisfaction, etc.
Develop and implement effective marketing communication strategies & PR campaign to build brand equity, customer awareness, customer satisfaction, brand loyalty and reputation
Establish and maintain 3rd parties relationship, partnership, sponsorship, B2B, collaborations, events related to marketing activities